Architectural visualization refers to the creation of digital images, animations, or 3D models that represent the proposed design of a building or structure. It is used as a tool to help architects, engineers, and designers communicate their ideas and concepts to clients, stakeholders, and the public.
The importance of architectural visualization in the creative process lies in its ability to bring designs to life and make them more tangible and accessible to others. It helps to identify and address potential design issues, facilitate communication and collaboration between team members, and provide a more accurate representation of the final product. Additionally, architectural visualization can be used to create virtual tours, which can help to generate excitement and interest in a project and build support for it.
